In 2019 we were asked to propose a design for Studio Hekmat's identity.

The concept was simple: to convey the contrast between beauty and rawness, very present in the artist's work, through a monogram. On one hand, it has a very classy and minimal aesthetic while on the other a very fearless, edgy, and aggressive feeling.

That contrast was achieved by making a modern interpretation of Caslon typefaces and applying it to a monogram. Joining all the letters in an uncommon yet striking composition.