For the 10th edition of WOOL Covilhã Arte Urbana, the oldest urban art festival in Portugal, we were invited to make its rebranding.
To create a symbol capable of representing both the last ten years of the festival and its future editions, we collected references from the most distinctive elements of the festival.
The new mark manages, in its simplicity, to represent all the elements that give personality to the festival: the city itself, the snow, the highest peak in Portugal (Serra da Estrela), the artistic scenario, the wool industry, the dynamism, the meeting, and the sharing. To explain this, we combined a series of animations that aim to involve inhabitants and visitors and make them think about WOOL.
"WOOL" can have endless meanings. Therefore, from now on, it is about adding new *'s.
To complement the logo and the concept created, we chose a typeface inspired by different paint tools with multiple thicknesses of strokes and an official color: snow white.
Convergence Point
Add and Multiply
Serra da Estrela
Snow
Spray
Wool
NAIF
we.are.naif.studio@gmail.com
© All rights Reserved
Go to top ↑